You task as a marketer of a candy company, you have just developed a new chocolate. The chocolate is different in that it contains a large (really extreme) amount of caffeine. You must determine the following:
1. The most appropriate target market (s)
2. Develop a brand name for the product
3. Develop the packaging, including colors and design that would be used
4. Determine the price
5. Determine the distribution/outlets
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