You are the marketing manager for a major corporation. The CEO has asked you to report on the trends in determinants in customer behavior. Pick a company from the list or pick your own. Ex: GM, Proctor and Gamble, Whole Foods, AT&T, Sony, Aetna, etc. What are the things we need to be watching? What are the benefits of anticipating trends? Consider values, trends, and sub-cultures in your response.
At least 2 references
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