Write out 3-4 sentences explaining what their company does (business model/competitive space) and your personal connection to the organization (to their mission, vision, product, etc.).
*DO NOT COPY & PASTE FROM THEIR WEBSITES*
The idea of this exercise is to provide each organization with an idea of your ability to grasp an (high-level) understanding of their company/competitive space; as well as convey (specifically, no “I like their mission”) why it is you’re interested in the role/company/industry.
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