Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

glass
pen
clip
papers
heaphones

When a major airline wanted to advertise its new leather first class seats in the Mexican market, it literally translated the “Fly in Leather” tagline as “Vuela en Cuero,” which ended up meaning “Fly Naked” in Spanish.

When a major airline wanted to advertise its new leather first class seats in the Mexican market, it literally translated the “Fly in Leather” tagline as “Vuela en Cuero,” which ended up meaning “Fly Naked” in Spanish.

When a major airline wanted to advertise its new leather first class seats in the Mexican market, it literally translated the “Fly in Leather” tagline as “Vuela en Cuero,” which ended up meaning “Fly Naked” in Spanish.

Companies make mistakes when it comes to marketing products in different countries, using various languages, and in the context of diverse cultures. Many of the companies making the errors are huge multinational conglomerates.

WEEK 9 MAIN DISCUSSION POST:

Research a marketing blunder made by a large company. DO NOT USE AN EXAMPLE FROM THE TEXTBOOK.

  • Present an overview of the error. Why was it considered a “blunder” or mistake? Explain fully.
  • Discuss what could have been done differently (citing concepts from the text is permitted).
  • Could the “blunder” work in a different country, in a different language, or with a different target group? Explain why or why not.

Take a look at the Course Description and Course Objectives:

Course Description

This course provides the background to make marketing decisions at the international level. The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law and environment) which affect global marketing activities.

Terminal Course Objectives (TCOs)

  • Differentiate between international and domestic marketing.
  • Explain cultural diversity and ethnicity, race, class and gender perspectives as they relate to international markets.
  • Evaluate marketing strategies of multinational corporations.
  • Describe some of the basic issues involved in developing and executing an international marketing strategy.
  • Construct a marketing plan to introduce a product or service into a foreign country.
  • Predict situations that present potential ethical and legal issues and develop solutions for those issues.

Share with the group how you think this class has developed skills that will serve you in your profession. What skills are most important for your industry and career path? What aspects of the course would you like to study further?


"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter


1. Professional & Expert Writers: Ace Tutors only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Ace Tutors are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Ace Tutors is known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Ace Tutors, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.