Visit the Starbucks social media links of your choice. You should visit at least 4 different sites that target the consumer.
- What is Starbucks’ objective in using each site?
- Who is Starbucks trying to communicate with [what customer segment] by using this media format? What is the reach for each site?
- Does the social media communication affect consumer buying behavior and/or relationship to the brand?
- One issue with social media is whether it can drive sales. Will the target market buy more Starbucks as a result of their social media campaigns?
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