Visit the Hallmark social media links of your choice.You should visit at least 4 different sites that target the consumer.
- What is Hallmark’s objective in using each site?What user profile do you find for each media format?What is the reach for each site?
- Does the social media communication affect consumer buying behavior and/or relationship to the brand?
- One issue with social media is whether it can drive sales.Will the target market buy more Hallmark as a result of their social media efforts?
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