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TOPIC:Personal Home use Robots

TOPIC:Personal Home use Robots

TOPIC:Personal Home use Robots

1.  You will need to do appropriate research on the above industry and category so that you understand them in order to make an educated analysis and recommendation for this section of the consultant’s report. It is important to start out with a thorough understanding of the category and industry.

2.  You will provide a 250- to 350-word review. Your review must provide a good perspective, interpretation, conclusion, and/or recommendation for at least one (1) of the three(3) elements noted below

1.  Positioning and Differentiation

Definition of Positioning (100 words)

Brief (one paragraph) description of the market (100-150 words)

Analysis of Current Positioning in the Market

Current annual sales volume in dollars and/or units sold in the market

Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market

Current price points of competitors

Projections for the Market

Projected overall market growth rate for the next five years

Projected changes to overall pricing in the market for the next five years

Recommended Position.

Recommended position and points of differentiation for the JGJ Inc. offering

Complete buyer profile of the target customer

2.Product Development and Market Demand

Product Development

Key differentiating characteristics of the offering

Analysis of demand in the market

Market Segment Demand

Quantitative data used to determine projected demand

Methodology used to determine demand

3.  Internal and External Marketing Environments

Analysis of Key External Factors in the Market

Porter’s five forces model

Other macroenvironmental external factors

Required Internal Resources and Competencies to Compete in the Market

Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market

You must cite at least two credible sources that were not used by the original writer to support your interpretation and recommendation.

Cite your work per current APA standards, however, indenting of the  references is not required due to the discussion board format.


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