ATTACH A WORD DOCUMENT in a formal paper that has an Introduction and Conclusion plus a subject header for each of the articles.

Using your HBR coursepack, review the following articles in the coursepack:

• The Female Economy
• Customer Value Propositions in Business Markets
• Getting Brand Communities Right

Cite each source individually – do NOT cite as a coursepack!

Following your review, share a 750-words minimum (it is fine to go over) synopsis of the strategic marketing concepts discussed.  This posting should not be a series of articles reviews.  Instead, it should be a synthesis of the readings continuing with the overarching theme, “Strategic Marketing,” in mind.  This posting should be completed using APA formatting (in-text citations and references) attach in a formal word document – not attached in a word document = zero points.

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