In application of the concepts learned in this course, you will research two global business-to-business companies of your choice that are in the same industry.
Please include the following items in your research paper:
- Introduction of Global B2B Companies: Introduce each of the B2B companies (two total), including a brief overview of their products and their respective target markets.
- Marketing Strategies: Compare the marketing strategies for each company, including their corporate strategies, business-level strategies, and functional strategies.
- Business Model Components: Compare the customer interface, core strategy, strategic resources, and value network for each company with a global perspective. This should include a competitive analysis chart that minimally includes both companies.
Your essay should be a minimum of three pages, double-spaced, plus a reference page and title page. References should include two credible references beyond the textbook. Feel free to utilize the CSU Online Library. All sources used must be referenced. Include the use of subheadings in your report. Your research paper should follow APA formatting and guidelines.
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