Complete the following components of your marketing plan.
The Market: Company Analysis
This section of the marketing plan is an internal analysis of your company. You will address your strengths and weaknesses. There is a great recap of how to do a SWOT analysis in the optional readings.
The Market: Business Climate
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In this section, you will perform an external analysis. You will address the opportunities and threats your company faces. There is a great recap of how to do a SWOT analysis in the optional readings.
The Strategy: The Strategy
This section is where you outline and discuss the strategy you’ve chosen for solving the need you see in the market (see section 2.3 and Figure 2.10 Product and Market Entry Strategies). Outline your mission (purpose) and objectives (the end goals). Explain the strategy you’ve utilized (launching a new product in an existing market or a new product in a new market) and discuss how your mission and objectives guided you in this decision.
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