Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

glass
pen
clip
papers
heaphones

Problem Identification And Chapter Summary

Problem Identification And Chapter Summary

::Problem identification::

Answer the two questions below:

1. Sleepless nights at Holiday Inn Case (Published in Business Week and

adapted in the textbook p. 91-92 for the course)

Just a few years ago, Tom Oliver, the Chief Executive of Holiday Hospitality Crop.,

was struggling to differentiate among the variety of facilities offered for clients

under the Holiday flag – the Holiday Inn Select designed for business travelers,

the Holiday Inn Express used by penny pinchers, and the Crown Plaza Hotels, the

luxurious hotels meant for the big spenders. Oliver felt that revenues could be

quadrupled if only clients could differentiate among these.

Keen on developing a viable strategy for Holiday Hospitality, which suffered from

brand confusion. Tom Olivers conducted a customer survey of those who had used

each type of facility, and found the following. The consumers didn’t have a clue as

to the difference among the three different types. Many complained that the

buildings were old and not properly maintained, and the quality rating of service

and other factors were also poor. Furthermore, when word spread that one of the

contemplated strategies of Oliver was a name change to differentiate the three

facilities, irate franchises balked. Their mixed message did not help consumers to

understand the differences, either.

Oliver thought that he first needed to understand how the different classifications

would be important to the several classes of client, and then he could market the

heck out of them and greatly enhance the revenues. Simultaneously, he

recognized that unless the franchises owners fully cooperated with him in all his

plans, mere face-lifting and improvement of customer service would not bring

added revenues.

Answer the following questions dealing with the case above:

a. Identify the problem

b. Develop a research question

2. Select a problem or issues of concerns within a company. Identify the problem

and then develop the problem statement section which includes:

a. The purpose of the study

b. Research questions

::Chapter summary::

Please write a one page chapter summary from the attached text book- Chapter 6 and chapter 6S. PLEASE write summary ONLY from textbook NO outside sources.


"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter


1. Professional & Expert Writers: Ace Tutors only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Ace Tutors are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Ace Tutors is known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Ace Tutors, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.