Prepare an 8-10 page (double spaced) paper. Students should present the marketing process from identifying the community product or service, the consumer environment, buyer behavior, research, market segmentation, pricing, distribution, promotion, advertising, sales, controlling, and monitoring. All papers will follow APA formatting guidelines. Students must utilize at least 15-20 references and 5 or more will be peer-reviewed sources from the library in their paper.
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