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Marketing research and its role within an organization

Marketing research and its role within an organization

Using the CSU Online Library, locate an article that discusses marketing research and its role within an organization. Address the following points in your essay:

  1. Summarize the article by discussing the main points of the article.
  2. Relate the theoretical aspects of market research (both qualitative and quantitative) from Chapters 1 and 2, including overall strategic planning and globalization.
  3. Discuss the relevance of this article with respect to how advancements in technology have impacted this company’s ability to perform market research.
  4. What questions might you pose to the author of this article? Do you see any ethical implications within this article?

Your response must be a minimum of two pages, not including the title page and reference page. A minimum of two sources should be used—the article you review must be referenced, and one additional source from a credible location should be referenced. All paraphrased and quoted material must have accompanying citations per APA guidelines.


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