Using the CSU Online Library, locate an article that discusses marketing research and its role within an organization. Address the following points in your essay:
- Summarize the article by discussing the main points of the article.
- Relate the theoretical aspects of market research (both qualitative and quantitative) from Chapters 1 and 2, including overall strategic planning and globalization.
- Discuss the relevance of this article with respect to how advancements in technology have impacted this company’s ability to perform market research.
- What questions might you pose to the author of this article? Do you see any ethical implications within this article?
Your response must be a minimum of two pages, not including the title page and reference page. A minimum of two sources should be used—the article you review must be referenced, and one additional source from a credible location should be referenced. All paraphrased and quoted material must have accompanying citations per APA guidelines.
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