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Internet Marketing Final Project – compile a comprehensive marketing plan

Internet Marketing Final Project – compile a comprehensive marketing plan

Internet Marketing Final Project: Marketing Plan You are the owner or CEO of the company you’ve

designed. You are applying for a small business loan. In order to get the loan, you’ve been asked to

compile a comprehensive marketing plan. o Briefly describe your company. o Conduct a marketing audit.

(Step 1) o Assess your strategic options using the TOWS model. (Step 2) o Create objectives using the

REAN network. (Step 2) Identify what contributes the most to or detracts from the company’s competitive

advantage. o In a table, outline your general tactic for each objective. (Step 3) o Using your digital

toolbox, describe your tactical actions for two personas. Step 4) General Guidelines • 5-7-pages. • Use

section headers to help organize the paper. • 1-inch margins, double spaced • 12-point font (Times New

Roman or Courier) • Remember to factor in any and all feedback given for each step. You may use any

format you’d like as long as it conforms with the guidelines above. Be detailed and creative!


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