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Generic Strategy

Generic Strategy

Please answer the question in the attached file

RESOURCES

The following resources examine business strategy:

  • Porter, M. E. (1996).  What is strategy? Harvard Business Review74(6), 61–78.
  • Drucker, P. F. (1994). The theory of the businessHarvard Business Review72(5), 95–104.
  • Rothaermel, F. (2021). Strategic management (5th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
    • Chapter 6, “Business Strategy: Differentiation, Cost Leadership, and Blue Oceans.”
    • Chapter 7, “Business Strategy: Innovation, Entrepreneurship, and Platforms.”

    The following resources provide a closer look at corporate strategy:

  • Porter, M. E. (1987). From competitive advantage to corporate strategyHarvard Business Review65(3), 43.
  • Rumelt, R. P. (1991). How much does industry matter? Strategic Management Journal12(3), 167–185.
  • Rothaermel, F. (2021). Strategic management (5th ed.). New York, NY: McGraw-Hill. Available in the courseroom via the VitalSource Bookshelf link.
    • Chapter 8, “Corporate Strategy: Vertical Integration and Diversification.”
    • Chapter 9, “Corporate Strategy: Strategic Alliances, Mergers and Acquisitions.”
  • Amadeo, K. (2019). Vertical integration, its pros and cons with examples. Retrieved from https://www.thebalance.com/what-is-vertical-integration-3305807
  • Buzzell, R. D. (1983). Is vertical integration profitable? Retrieved from https://hbr.org/1983/01/is-vertical-integration-profitable

The following resources examine the challenges of global strategies:

The following resource examines cost leadership:

These resources explore differentiation strategy:

Are you an innovator? A disruptor? Maybe both! Take a look at these resources that explore the blue ocean strategy:


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