Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!

glass
pen
clip
papers
heaphones

For this assignment, you will have an opportunity to witness product placement and evaluate its effectiveness.

For this assignment, you will have an opportunity to witness product placement and evaluate its effectiveness.

Overview:For this assignment, you will have an opportunity to witness product placement and evaluate its effectiveness. Please follow the instructions below and save your file in .doc or .docx format. Please follow APA guidelines.*To view the grading rubric for this discussion, click the name of the discussion, then click “Grading Information”
Instructions:In Module 5, we learned that there are a variety of tools available to marketers as part of the Promotion Mix. Public Relations (PR), as part of the Promotion Mix, seeks to create positive rapport with consumers. A popular PR tool is product placement.

  1. Navigate to the Ben Be Entertianment website listed below and click “Watch Video.” Ben Be Entertainment is a firm which focuses on product placements for marketing communications. (Feel free to check out other parts of their website to see examples of their work).

    https://ben.productplacement.com/tv-film-integration/

  2. Next, watch a tv show or movie that you would expect to have product placement. Hint: Look for a sitcom, Netflix show, movie, etc. which is based in current times (for example, you are not likely to find much product placement in a World War I or futuristic movie).
  3. While watching the tv show or movie, focus on identifying product placements.
  4. Prepare a one-page writeup which includes the following information:
    • Describe the tv show or movie which you watched
    • List and describe the specific product placements that you noticed in the show/movie. Be sure to note whether it was just in the scene in the background or foreground, whether a character interacted with the product, etc.
    • Would you have noticed the product if you weren’t specifically looking for it?
    • Do you feel that this was an effective use of promotion for this product? Why or why not?
  5. Submit your completed document using this assignment link.

EXTRA CREDIT (10 additional points):To earn additional points, add the following write-up to your written document above:
Chapter 14 includes a discussion about influencer marketing, or targeting people known to influence others to promote a product. In many cases, infuencers use social media as part of this process.

  1. Can you think of any people that you follow on social media that could be considered influencers?
  2. Identify one of these people, describe who they are and why they are famous, and identify the brand(s) that they seek to influence for.
  3. What is it about this person that engages consumers so that they would follow this influencer’s recommendations?
  4. What are your thoughts about this promotional strategy? Is it ethical? Is it effective?
  5. As a marketing consultant, would you recommend that a firm utilize influencers? Why or why not?

"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter


1. Professional & Expert Writers: Ace Tutors only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Ace Tutors are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Ace Tutors is known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Ace Tutors, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.