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1- Explain the role of secondary data in gaining customer insights.Where do marketers obtain secondary data, and what are the potential problems in using such data?
2- What are the advantages of Web-based survey research over traditional survey research?
3- Compare open-ended and closed-ended questions.When and for what is each type of question useful in marketing research?
4- Summarize an article describing a marketing research study. Describe how the data were collected. Is the research objective exploratory, descriptive, or causal? Explain your conclusions.
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