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Discussion 1 Public Relations: What is the role of public relations within an organization’s integrated marketing communications (IMC) plan?

Discussion 1 Public Relations: What is the role of public relations within an organization’s integrated marketing communications (IMC) plan?

I need 3 paragraphs for each discussion which is a total of 6 paragraphs. Please keep both separate and address each question. Please make sure you check grammar and punctuation errors, as well as quoting and using in text citations. PLEASE make sure you cite the information, do NOT plagiarize and ADD all references.

Discussion 1 Public Relations 

What is the role of public relations within an organization’s integrated marketing communications (IMC) plan? Evaluate how the success of a PR campaign can be measured. Support your position. Incorporate concepts and examples from this week’s lecture in your post.

More about Discussion 1

Class, our first discussion this week focuses us on the topic of public relations, and how it can be used in a brand’s IMC.

As you consider this topic, please keep in mind that public relations (PR) encompasses a variety of tactics, some of which may be more fitting for a specific brand campaign than others.  Also keep in mind that publicity is not the same thing as public relations; rather, publicity is one aspect of public relations.  When it comes to integrating PR into a brand’s IMC, marketers typically will focus on marketing public relations (MPR) and publicity.

Discussion 2 Content Marketing 

An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing described in the article by John Rampton (a Forbes Contributor) and in your own words how each component contributes to the integrated marketing communications (IMC). Support your position.

More information about Discussion 2

Here, we turn our attention to a popular trend in IMC:  content marketing.  Rampton (2016) (Links to an external site.) identifies what needs to be addressed in order to implement an effective content marketing campaign; let’s discuss these, and other important insights that you have found in your further research on the topic.

Reference

Rampton, J. (2016, October 2). 5 key components to a successful content marketing campaign. Retrieved from https://www.forbes.com/sites/johnrampton/2016/10/02/5-key-components-to-a-successful-content-marketing-campaign/#37dbc2f35ebc

Required Resources

Text

Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.

· Chapter 7: Public Relations

· Chapter 12: Trends in IMC

Articles

Breaking (some of) the rules during a crisis. (2006). PR News, 62(34), 1. Retrieved from the ProQuest database

How to…pitch a blog. (2006). PR News, 62(34), 1. Retrieved from the ProQuest database.

Ovaitt, F. & Jeffries-Fox, B. (2006). Tip sheet: In an eventful time, what’s the sponsor’s ROI? PR News, 62(36), 1. Retrieved from the ProQuest database.

Rampton, J. (2016, October 2). 5 key components to a successful content marketing campaign (Links to an external site.). Retrieved https://www.forbes.com/sites/johnrampton/2016/10/02/5-key-components-to-a-successful-content-marketing-campaign/


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