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Discussion 1 Direct Marketing: Define direct marketing. Does direct marketing help with relationship marketing?

Discussion 1 Direct Marketing: Define direct marketing. Does direct marketing help with relationship marketing?

I need 3 paragraphs for each discussion which is a total of 6 paragraphs. Please keep both separate and address each question. Please make sure you check grammar and punctuation errors, as well as quoting and using in text citations. PLEASE make sure you cite the information, do NOT plagiarize and ADD all references.

Discussion 1 Direct Marketing

Define direct marketing. Does direct marketing help with relationship marketing? How does direct marketing supply an organization’s integrated marketing communications plan? Support your position. Incorporate concepts and examples from this week’s lecture.

More about Discussion 1

Folks, our first discussion is on the topic of direct marketing. As you learned from your assigned reading, direct marketing is an umbrella term than includes multiple tactics that can be communicated through different media.

As you consider the discussion prompt above, think about direct marketing that you have experienced as a consumer. How was the direct marketing trying to engage and develop a relationship with you, and how did the direct marketing enhance or work in conjunction with the company’s IMC?

Discussion 2 Electronic & Internet Marketing

How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:

1946-1964 Baby Boomers
1965-1983 Gen X or the Busters
1984-2002 Gen Y or the Millennials
2003 – Current Gen Z or the Digital Generation

(https://www.forbes.com/sites/forbesagencycouncil/2017/02/15/how-to-target-three-generations-with-social-marketing-not-stereotypes/#3bfa7b5a27d5)

Incorporate concepts and examples from this week’s lecture.

More information about Discussion 2

Folks, this discussion topic is something about which we are all familiar, on some level… just by the fact that we are all here together in this online classroom!

In your comments, remember to include your rationale (along with links/citations to sources used) for your recommendations on how to reach each of the generational groups via electronic/internet marketing.

Required Resources

Text
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. San Diego, CA: Bridgepoint Education, Inc.

Chapter 8: Direct Marketing
Chapter 9: Electronic & Internet Marketing
Article
Hall. J. (2017, February 15). How to target three generations with social marketing, not stereotypes (Links to an external site.). Forbes. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/02/15/how-to-target-three-generations-with-social-marketing-not-stereotypes/#3bfa7b5a27d5


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