Watch the video E-Marketing Ethics and the Marketing Mix (Links to an external site.) and answer the following questions about deceptive, offensive, and objectionable advertising in relation to your course project.
As a marketing manager, you should be concerned about the trust customers have in your brand and company, and what you can do to build trust and loyalty:
- How does your digital marketing convey value without leading customers into believing they will receive more value than they actually will?
- How will your messaging convey or respond to potentially inflammatory content in sensitive ways?
- How will you avoid your digital marketing being received as objectionable by some markets (e.g., youth, seniors)?
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