Book: Strategic Management Concept and Cases
As the capstone project for this course, you will complete a case analysis in which you will demonstrate your understanding of all the key concepts covered throughout the term. You may select any one of the 20 cases included in Part 4 of the textbook. For details on each of the components, you may reference “Preparing an Effective Case Analysis” on page C-4 in the textbook.
In a paper of no fewer than 2000 words, you must complete a detailed case analysis. The main components (found in Table 2 page C-6) are:
- Strategic Profile & Case Analysis Purpose
- Situation Analysis
- General environmental analysis
- Industry analysis
- Competitor analysis
- Internal analysis
- Identification of Environmental Opportunities and Threats, and Firm Strengths and Weaknesses (SWOT analysis)
- Strategy Formulation
- Strategic Alternatives
- Alternative evaluation
- Alternative choices
- Strategic Alternative implementation
- Action items
- Action plan
Please follow the basic outline and be sure to use headers to identify each section/component of your analysis. You will also need to perform research and reference at least 10 outside sources throughout your analysis. While there is a great deal of information contained within the case, examples/details from scholarly, academic resources (or reputable business websites/reports) will lend strong support to your assertions throughout the analysis.
Please remember that all submissions will be checked via Turn-It-In similarity detection software, so be sure to cite your sources properly (both in-text and on the references page at the end). As graduate students, refrain from excessive quoting; best practice entails summarizing the ideas in your own words and using a citation to note the source of the idea you’re summarizing. Use APA style, as this is the preferred style for the Business field.
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