CASE #1Ajanta Packaging: Key Account Management
Please answer the following question, please cited add source used, 1-2 page single-spaced page
1. Discuss the major characteristics of the glass bottle industry in India, both from a user segment perspective and from an industry perspective.
For the Ajanta case, use the data of the case, but the options to offer to the customer are what is available now and not at the time of the case. As a consultant, I want you to evaluate the best alternative today and be able to support why you have a strong recommendation.
Case is attached.
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