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Big Skinny Case

Big Skinny Case

please read the case and answer the four question  in same length write total 2 pages.


Big Skinny Case


Answer all the questions below. There is no minimum length. Maximum length is five double-spaced pages total, inclusive of all answers. A good answer (see the “What makes a … “ sections at the end) is naturally a bit longer but still succinct and easy to understand.

  1. What should Kiril focus on next? What should be his lowest priority? Why?
  2. Examine Big Skinny’s sponsored search strategy. Are there any search keywords for which you would encourage Big Skinny to increase its bid? To lower its bid? Explain your answers.
  3. How effectively is Big Skinny using social media to sell its wallets? Explain your answer.
  4. Should Big Skinny expand its partnerships with online distributors? Explain your answer.

What makes a good answer

A good answer contains a strong directional point of view and solid justification / reasoning to support that point of view. The answer is based only on the information in the case and does not assume anything outside of the case. All parts of the question are addressed in the answer. The answer is an appropriate length.

What makes a bad answer

A bad answer is one that hovers between many points of view, e.g., “I believe [this] and [that].” The support for the answer is weak or not there. The answer draws information from outside of the case or assumes something outside of the case. Not all parts of the question are addressed in the answer. The answer is way too short or way too long, or contains filler or irrelevant information.

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