MKT Writing 4

Conduct some additional online research to find other examples besides those in the textbook or the article of Gilmore and Pine (https://hbr.org/1997/01/the-four-faces-of-mass-customization), provide an example of a company with which you are familiar with brief explanations that demonstrate your understanding of each customizing type. (Please define each customizer type clearly and identify a company that fits for EACH category.)

• An adaptive customizer (15 points)
• A cosmetic customizer (15 points)
• A collaborative customizer (15 points)
• A transparent customizer (15 points)

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