BUAD

(the article
you select must be from 2018 or newer.)
– Select an article from Business Week, Forbes, or Wall Street Journal that you
think describes a strategic initiative for a company in a case where a company is
pursuing one of the strategies discussed in Chapter 7. Answer these questions
and be specific.
o What specific strategy was selected? Explain the difficulties in
implementing the strategy or the reason managers said the strategy was
selected.
o Based on what you know about the company, was this a good strategic
move? Why?
– Select an article from Business Week, Forbes or Wall Street Journal that you
think describes a strategic initiative for a company in a case where a company is

pursuing some type of international strategy. Answer these questions above for
that company and be specific

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