Blog #1 – Strategic Communications PR and Advertising industry and agency world

Do online research related to broad trends in Advertising / PR / Strategic Communications Industry trends and changes in business, specifically the impact of digital on traditional agency models.

Discuss the following:

How has the advent of digital communication including direct-to-customer and social media, impacted traditional agency revenue models
What new kinds of agencies and marketing partners have emerged as a result of these changes
What has been the roles and behaviors of the big holding companies (Omnicom, Interpublic, etc.) in the last 20 years to cope with these changes
How has advertising talent (creative, media, strategy, etc) responded to the evolving agency marketplace
You are expected to post a blog giving your thoughts on the blog topic but do not use “I” in your writing.

500 words minimum

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