Your Perfect Assignment is Just a Click Away

Starting at $8.00 per Page

100% Original, Plagiarism Free, Customized to Your instructions!


Social Consumer Decisions: Refer to the Social Consumer Decision Journey in Chapter 5 (Figure 5-6)

Social Consumer Decisions: Refer to the Social Consumer Decision Journey in Chapter 5 (Figure 5-6)

Use Excel to create your own diagram duplicating the Persuasion Matrix shown in Chapter 6. Choose a TV commercial or print ad and use the matrix to evaluate how it might influence consumers’ response process.

There are variables in the communication system that advertiser select.  Don’t overthink this exercise… I am sure you have heard of the acronym KISS.  Well, this would apply to this exercise.  The goal of this exercise is to make you think in the light of how you see and comprehend the ad, then think of what indirect and direct variables that you can identify from the communication of the ad. Hint: Answer the four questions about the Receiver, Channel, Message and Source.

When submitting your assignment you can include your ad by attaching it separately, include it in your Excel document, or link to the ad that you selected.

Social Consumer Decisions:

Refer to the Social Consumer Decision Journey in Chapter 5 (Figure 5-6)

Choose a brand, product or service you have recently interacted with as a consumer. Evaluate this brand/product/service throughout each of the six (6) phases of the social consumer decision journey. Keep in mind, this consumer journey is specific to social media, as it is a growing part of the communication process. However, you may see portions of the journey in other outlets (feel free to identify them if you wish).

Each variable consists of a different element of consumer consideration. In your experience with this chosen brand/product/service, identify how this has been accomplished by the company to touch a consumer at any point in their buyer’s journey.

The goal of this exercise is to establish an understanding of how brands advertising to consumers on social platforms at various stages of the buyer’s journey to ensure at a minimum three simple stage: education, purchase, repurchase or referral.

When submitting this exercise, feel free to support your stage identification with screenshots of the ads, or please provide a brief description of what you have seen. You will be expected to identify all six phases.

"Place your order now for a similar assignment and have exceptional work written by our team of experts, guaranteeing you A results."

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Ace Tutors only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Ace Tutors are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Ace Tutors is known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Ace Tutors, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.