Mark Two

discuss briefly on each question giving about 200 words and references

1. In Watching this truck ad, out of the four target market segments, which one was Chevy going after? Select the segment strategy and post two bullet points why?

https://www.youtube.com/watch?v=Mh1S9f8bdm0

2. You are a marketer advertising a new hybrid car from Ford. If you had only one place to put your advertising dollars and had to choose between Facebook and Google, which one would you chose and why?

3. While a big opportunity, as a sales manager, what do you think would be two downside risks of selling to Wal-Mart?

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Mark Two

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