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1. Find and read a recent business article (within the last 6 months) regarding a company acquiring a brand versus building one itself.

1. Find and read a recent business article (within the last 6 months) regarding a company acquiring a brand versus building one itself.

1. Find and read a recent business article (within the last 6 months) regarding a company acquiring a brand versus building one itself.   Some recommended sources for such articles are BrandWeek, AdAGE, INC., Fortune, Forbes, Bloomberg News, and Marketing Week.  What is the source and title of the article?

2. From a marketing perspective, what are the pros of such an acquisition?

3. From a marketing perspective, what are the cons of such an acquisition?


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